Wave Back Flag Company is a subscription box project where its customers could sign up to receive monthly boat flags from a variety of options online. The flags would be available in several dimensions for appropriate boat sizes, and are meant to fly off the back of boats over the water, or hang proudly over a backyard or boat dock. The added bonus inside the box would include a floating keychain to avoid the worry of the boat keys sinking, or it could act as a spare keyring.
The Wave Back main subscription box delivered to the customer's door is inspired by the winds and waves of the bodies of water, and the constant movement of the flags needs to be displayed as much as possible. The user experience includes an impactful typeface to emphasize the logo, followed up by a peaceful blue surrounded by fun, energetic illustrations on most sides of the packaging to maintain the sense of fluid movement.
Within the main subscription box features two of the products sold through Wave Back Flag Company. One of which includes the resealable flag pouch that could be reused for storage purposes, protection, and to ensure the flag stays dry and conveniently folded. The other is a small draw-string, quality fabric cloth bag containing the floating keychain, which after delivery, has the potential to be saved and reused for storing other items, or keeping the keys safe when not in use as extra protection.
