Pier Performance was a class project with the task of creating a company to name, design its logo and packaging, then render the product as a 3D model. Pier Performance is a waterproof Bluetooth speaker company meant for everyday use by a wide variety of consumers, who can worry less about the speaker's whereabouts in its environment and focus more on the experience instead.
The company logo uses a sharp, loud typeface to amplify its impact, as well as sea-like blue colors to emphasize the nautical theme and its waterproof capabilities. The anchor logo icon reinforces the company name by featuring the two "P"s of Pier Performance on either side of the anchor.
The packaging container resembles the shape of the product inside, while efficiently protecting its contents through a thick, hard wooden exterior for better shipping. Pier Performance's package design was inspired by the ocean, the depths the speaker can withstand in water, and the breaking wave foam on a shoreline.
